Tuapeka Honey Branding

Tuapeka Honey is a family-owned, boutique beekeeping and honey business, based in Lawrence. They focus on keeping their honey as natural and pure as possible, thus retaining its full nutritional value and flavour.

The logo draws on this pure and natural brand, depicting the Tuapeka area from which the honey is sourced, with the Tuapeka river at its heart. The river morphs into a flowing cascade of honey.

The packaging has a premium feel, with the sharp contrast of metallic gold on a matt black, set off by a hexagonal honeycomb pattern as a subtle over-gloss.

The website continues this premium look, with a simple, clean aesthetic and easy-to-use interface. Check it out at www.tuapekahoney.co.nz