Whyte Waters supplies tourism operators throughout New Zealand with an activity booking system called RTBS.

They required a magazine that presents tourists with information about the various activities in the Queenstown region, while driving them to use RTBS. The magazine is disseminated widely, through in-room provision by accommodation providers.

Production of the Whyte Waters magazine involved liaising with 70 different tourist operators to create customised activity pages, formatting editorial pages, and curating the magazine's overall layout and style.